VoC Data Journey to Actionable Insights to create value that competitors can’t copy. I’ve created programs to capture and act on VoC at both large and smaller companies.

VoC Data Journey to Actionable Insights to create value that competitors can’t copy. I’ve created programs to capture and act on VoC at both large and smaller companies.

A robust Voice of the Customer (VoC) program is underpinned by a closed loop framework of systems and processes where the insights have a channel to create actions to improve on the product or operational issues affecting the experience.

 
 
 
VoC Capturing Application.jpg

Led development and Salesforce integration of in-house developed VoC application.

This VoC application empowers team members across all groups touching the customer at various customer journey points.

 
Master Content Management SystemIt allows both executive-level and user level research to be integrated into a Master Content Management system.

Master Content Management System

It allows both executive-level and user level research to be integrated into a Master Content Management system.

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Proto Personas as a Design Thinking Discovery Method